MINDFUL: Inspiring Personal Growth
In Advanced Placement (AP) 2D Art and Design, I focused on designing an entire brand identity for Mindful, a sustainable clothing brand that emphasizes being mindful of both your mental health and your impact on the planet by using positive messages and sustainable practices and materials. My goal was to explore all the aspects of creating a clothing brand through mixed media artworks that expand beyond the digital realm.
My Mindful designs are now available to purchase below. I am committed to the sustainability aspect of the brand and tried my best to choose the most eco-friendly option for sourcing each product.
https://mindful-clothing-co.printify.me/products/1?sort=price-asc
Custom Typefaces
I wanted to create a modern and trendy main font as well as a simpler sans serif font to use for body text or subheadings. I also created a collage to showcase the typefaces in a unique way.
Digital file of my two typefaces
Mixed media collage of my typefaces, created using a Cricut and magazines
Thumbnail planning page 1
Thumbnail planning page 2
Detail shots of my typeface collage
Letter planning
Logo Design
My logo design incorporates my main typeface and an icon of a heart and a leaf, which symbolize personal growth in sustainability and mental health.
My main wordmark logo, which uses the heart and leaf icon to dot the i.
Linoleum stamp prints of my workmark and icon
Thumbnail planning page 1
Thumbnail planning page 2
Initial idea planning
T-Shirt Design
I chose to create a t-shirt design next to expand on my brand identity and show what one of the products might look like, emphasizing the brand value of mental health through the message “BE KIND TO YOUR MIND”.
The front and back design screen printed onto shirts
Digital file of the design for the back of the shirt
Thumbnail planning page
Sticker Designs
These sticker designs expanded my brand identity through the use of the color scheme, typography, and some new icons.
The sticker designs printed and displayed on a laptop
The final sticker designs
Thumbnail planning page 1
Thumbnail planning page 2
COLLAGE POSTER DESIGN
This collage serves as a poster advertisement for the brand. I re-colored magazine clippings and created custom digital elements before assembling the collage and lifting certain elements with cardboard for emphasis.
Poster design displayed as a billboard
Poster design displayed as a bus stop advertisement
Final poster design
Detail shot of the physical collage
SHOPPING BAG
This paper bag mockup would be used by customers from a physical store location of Mindful and would be made out of recycled paper. The QR code on the tag provides a link to mental health resources.
Front of the tag
Back of the bag
Front of the bag
Back of the tag
branded stationary
This project consists of a business card, branded paper, and a branded envelope. I created these digitally and printed them on seed paper for the sustainability aspect. I used a lot of elements I had already created, such as my logo and sticker designs, to put the designs together.
Inside of the envelope
Front/back of the business card
Letterhead paper
Side angle of the paper and the front/back of the envelope
projector photoshoot
I really wanted to experiment with photography, so I decided to do a projector photoshoot. As shown, these photos would be posted on Instagram to promote the brand. I printed my own photos and digital elements to project onto the models and photographed them in the clothing I made for the brand.
Mixed media animation
This video would serve as an advertisement or commercial for Mindful. I took video footage of two people wearing the Mindful clothing, printed out the frames, and physically manipulated all 110 frames individually, like drawing on them or scrunching the paper. I then took photos of all the frames and turned them into the final stop motion video.
Mockup website design
These designs show what a website could look like for the Mindful brand, including the home page, about page, shop page, and a product page. I made sure to incorporate different mixed media elements in the website, such as the layering of stickers and use of paper texture, to keep the website from looking flat.
Home Page
About Page
Shop Page
Product Page